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After almost 30 years, EA is officially ditching the FIFA brand

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After almost 30 years, EA’s flagship football series will ditch its FIFA branding from next year.

Beginning in 2023, FIFA’s new name will be EA Sports FC – though expect the game to remain otherwise unchanged, with the same licenses and modes.

The widely-expected move was confirmed today via press release, shortly before EA’s annual financial briefing.

FIFA 22 is currently available as part of PlayStation Plus.
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“Everything you love about our games will be part of EA Sports FC – the same great experiences, modes, leagues, tournaments, clubs and athletes,” EA Sports exec Cam Weber wrote. “Ultimate Team, Career Mode, Pro Clubs and Volta Football will all be there.

“Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there, uniquely in EA Sports FC. That includes exclusive partnerships with the Premier League, La Liga, Bundesliga, Serie A, the MLS – and more to come.”

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So, why the change? EA says Sports FC will be a new “independent platform” that brings oppurtunity to innovate and evolve. Exactly how, remains to be seen.

As for this year, FIFA 23 will be released by EA with its current branding – the last game in the series to do so.

“We are committed to ensuring the next FIFA is our best ever,” Weber concluded, “with more features, game modes, World Cup content, clubs, leagues, competitions, and players than any FIFA title before.”

EA will share more detail on EA Sports FC in summer 2023.

More to follow.

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